Security and a Smile: Why Concierge Security Will Have a Positive Effect on Your Business Image

Smiling London concierge security staff

A company can use a whole range of marketing techniques to improve a customer’s perception of the business, but it’s often what you do on the ground floor that’s most effective.


As a business, your image is a permanent form of marketing, even when you don’t have an active campaign. Every aspect of your company will contribute to your business image, from the services you offer, right down to the quality of security you have in the lobby.


Hiring concierge security gives your business the approachable and sophisticated safety experts needed to make them feel secure and relaxed in your workplace – all while maintaining your professional, competent business image.


Professionalism From the Front Door Onwards


A company needs to provide its clients with a professional service in every single area. This means that when your customer walks through the front door – whether it’s the first time, last time or any in between – they should be impressed with what they see and how they’re treated.


An essential part of concierge security is incorporating the approachable, helpful attitude of a concierge into the duties of every-day security personnel. Not only do your clients feel secure; they also have a group of employees ready to handle any issues or enquiries they have – whether it’s security-based or otherwise.


Showing such a high level of professionalism to a client from the moment they walk in the door will say nothing but good things about how you carry yourself in other areas of business.


Customer Care


A company that employs concierge security is making it clear that safety is not the only priority; it’s also how well looked after its clients are. That does not just mean being protected from danger, but also having all other needs taken care of while in your workplace.


For example, if a competitor hired a security service who were there to simply protect the company’s property and assets, disregarding customer needs in the process wouldn’t say a lot for their business image, would it? If your business treats both security and customer care as primary concerns, it creates a positive business image and enhances your reputation as a company that values its clients.


It Shows You’re Willing to Go the Extra Mile


In certain establishments like high-class hotels, it’s essential to have concierge security, but for some businesses, it’s not a deal-breaker if they don’t have it. With that said, those that choose to employ concierge security, even when the situation may not call for it, demonstrate the ability to go the extra mile for their clients. If you’re willing to put in the extra effort here, then your customers will see you as a company who will do so in every aspect of their profession.


Making any attempt you can to improve the atmosphere of the workplace, your staff-to-client relationships and showing how important safety is regarded will mean your business image will reflect a company that’s willing to do whatever’s necessary to achieve success.


Style and Sophistication


Concierge security has various benefits, each bringing a positive trait to the table. Aesthetically speaking, it even gives your business a sense of style that many of your competitors won’t have.


A stylish and sophisticated business image will go a long way to establishing yourself further as a brand, putting you on the right path to becoming an authority in your industry.


From small businesses to large organisations, every company should always be focussed on promoting itself in the best way possible. This takes everything into account: from your marketing and your services, right down to the first faces your clients will see in the lobby. It all contributes to promoting a positive business image. Concierge security is a popular service in a wide range of industries as it fulfills a pair of essential business goals: brand improvement and customer satisfaction.


If you want to find out more about our concierge services, or have any questions about our other services, don’t hesitate to contact us via 0203 246 0094 or

5 Business Benefits of Hiring Concierge Security

London concierge and security services by Close Circuit

When hiring security, the primary concern for any company is safety – but it’s also worth noting the other benefits concierge security can bring to the table.


These days, businesses have a lot to think about when running a successful operation, and security is an aspect that should be at the top of every company’s priority list. Making sure it’s done right, therefore, is crucial, and to some businesses it requires a certain sense of finesse that you don’t get with other security aspects.


Concierge Security is the perfect solution for businesses who need something more casual, yet equally as effective, as a standard security service – and by doing so, it brings a range of business benefits.


1. Security With Sophistication


Some businesses, an example being those in the hospitality sector, require an aura of sophistication in everything they do. When you consider how important security is for any business, it means that the previously mentioned companies need a security service that suits their needs.


With this service, you get the expertise of a security professional, coupled with the approachable and non-threatening demeanour of a concierge. For many companies, this is the perfect combination of safety and hospitality that is required.  


2. Build Stronger Relationships With Customers


Building a loyal customer base is a vital aspect of running a successful business, and once established, to maintain it you should always be looking for ways to build stronger relationships with them.


By being more approachable and removing the tough exterior of the stereotypical security guard, concierge security makes the whole experience of entering your workplace more casual and appealing. Therefore, this can build a degree of trust that you don’t see from the average business-to-client relationship.


3. Offer Something Your Competitor Doesn’t


Business 101: Set yourself apart from the competition, offering something that your competitor doesn’t. In this case, it can be something as simple as more up-market security in the workplace.


Many businesses hire a standard security service to suit their needs, which is efficient and serves its purpose. To other companies, services like concierge security are an opportunity to go the extra mile, and make their business the most appealing option.


It may not be a direct positive regarding the service your company offers, but making your business more approachable to potential clientele is never a bad thing.  


4. You’ll Have More Highly-Qualified Employees On Site


Having the most efficient, highly-qualified employees is a priority for any business. So, by hiring concierge security, you’ll be bringing in personnel who are not only highly qualified in regards to security, but also have the management skills to handle situations that may become a problem for other types of security staff members.


The addition of employees that can offer a more diverse skill-set will go a long way to increase the overall ability and potential of your workforce, leading to less errors and ticking more boxes when it comes to impressing clients.


5. A Better Workplace Atmosphere


The atmosphere in the workplace can have a big effect on the productivity and efficiency of employees, and therefore the overall success of a business.


From their appearance and demeanour to their pleasant attitude, concierge security come complete with factors that can contribute to a more productive workplace. Employees will have the peace of mind of knowing there are professional security in the building who are trained to manage situations in a calm, diffusive manner.


Security can often put people on edge, such as when entry to the building is more strict and requires searches, metal detectors, ID checks and the like. Concierge security will maintain a friendly, yet firm attitude so that they carry out their duties in a way that doesn’t make the experience tense or hostile.


No matter the scale of your business or what industry you’re a part of, security plays a significant role in the success of any company. The level of security needed for each business will vary based on these factors. Many will require concierge security to maintain the standard of safety and relaxed atmosphere that will continue their success.


If your business needs the expertise of our concierge security professionals, or if you have any questions about any of the services we offer, the team here at Close Circuit are happy to help. Contact us via 0203 246 0094 or email